Aamir Khan is the face of Incredible India

It’s now Aamir Khan’s turn to sell India to the world! The Bollywood hero has been roped in by the tourism ministry to be the face of its brand campaign ‘Incredible India’ to showcase the country’s rich heritage and culture and the message, ‘Athithi Devo Bhava’ (guest is god).

Khan, who met Tourism Minister Ambika Soni personally to receive the offer officially in the national capital on Friday, said he was more than happy to be part of the campaign.

“I have accepted the invitation. I am very happy to be part of it. It is a wonderful country and ‘incredible’ is the fitting word for it,” Khan told reporters.

However, the ministry is yet to finalise the type of campaign it wants to do for the coming year.

“We will be coming out with an ad campaign and a road show to promote India’s tourism. It will highlight the culture and heritage of the country, which are the USPs of our country,” the minister said.

The actor, who said he would be working free of cost for the campaign, appeared to have a fair idea about what he was going to do.

“We should show our hospitality. India is famous for it. Even if there are some incidents, we should take steps to sensitise people,” he said.

“Each social work is different. Through this, I want to remind people how great is our country and want to sensitise our people. I want to tell them what we are — we are warm and hospitable people. We have to protect those who are visiting our country. We must ensure that they have a good time and come back again.”